What is Local SEO, and How Does It Work?

When you search for a local business on Google, a map appears on the top of the page with 3 business listings – That’s called the “Local Pack” and that’s where you want to be. Getting your business to rank well on that map is called Local Search Optimization. Stop trying to consolidate, it’s not helpful for SEO and it’s not helpful for local SEO. In order to apply product/service schema to each of your individual product/service offerings, they have to have their own page. Below are all of our service offerings, which can be found in our sitemap.
Local queries account for almost half of Google’s two trillion searches per year . The technical storage or access that is used exclusively for anonymous statistical purposes. Or, go to your customer account, My License keys, and click Cancel. When securing citations, make sure your NAP is identical across all directories. Setting the stage for success starts by being able to measure progress. Thankfully, getting started with analytics is free and easy to set up.
A steady stream of positive reviews is an essential signal factor for search engine optimization. Now that you have directories to host them, you’ll want to cultivate as many as possible. Essentially, your customers use more long-tail keywords when doing voice searches compared with regular search. Because of this, you’ll also have to adjust the SEO of your content to fit the more conversational tone of someone speaking. For example, you’ll want to account for the traditional question starters . At LOCALiQ, we believe digital marketing doesn’t have to be complex and big goals aren’t just for big businesses.
If you already have complete, accurate, and consistent directory listings, you may not need to invest in additional Local SEO services. Over 5,000 local businesses have used this 9-Step system to launch their local seo campaign and generate more customers with less frustration or tech overwhelm… However, thanks to the emergence of platforms like Trulia and Zillow, smaller real estate agents need to invest in a hyper-local strategy to boost their local search rankings.
Upload Business Photos – A business listing also has a gallery section that will also be used to represent your business. Make sure that you upload professional-looking images and also essential ones like storefront photos or a business logo. Optimize Your Description – The description section lets you present a short summary of your business. Do Digital Marketing and strategically include keywords as well as a call-to-action to prompt them to contact you.
With All in One SEO, your website will be properly configured to send Google all the data they need to boost your business in local searches. Adding the local search schema will help get your website on local search results and maps. This will bring in more traffic and visibility to your website.